Boston.com / Business / Technology / The art of mobile technology: «The Canadian project [murmur] which began in 2002, focuses on experiencing stories through their locations in a similar manner to Yellow Arrow. When people spot the [murmur] sign, which is shaped like an ear, they can call a telephone number on their cellphone, type in the sign’s specific code, and listen to a story about the location while standing in it.
The stories, which are told by everyday people, said Shawn Micallef, the creative director of [murmur], are first submitted to the project’s website, www.murmurtoronto.ca. Micallef then personally meets with the person to record the story in the location that it took place.»
